SSCI Google
Scholar
370
662
Vijay Mahajan, Eitan Muller and Frank Bass, "New Product Diffusion Models in Marketing,"




Journal of Marketing, 1990.
259
621
Morton Kamien, Eitan Muller and Israel Zang, "Research Joint Venture and R&D Cartels,"




American Economic Review, 1992.
104
143
Vijay Mahajan and Eitan Muller, "Innovation Diffusion and New Product Growth Models in Marketing,"




Journal of Marketing, 1979.
64
57
Christopher Easingwood, Vijay Mahajan and Eitan Muller, "A Nonsymmetric Responding Logistic Model




for Forecasting Technological Substitution," Technological Forecasting and Social Change, 1981.
64
122
Joe A. Dodson and Eitan Muller, "Models of New Product Diffusion through Advertising and Word of Mouth,"




Management Science, 1978.
61
127
Vijay Mahajan, Eitan Muller and Roger A. Kerin, "Introduction Strategy for New Products with Positive and




Negative Word of Mouth," Management Science, 1984.
56
119
Moshe Givon, Vijay Mahajan and Eitan Muller, "Software Piracy: Estimation of Lost Sales and the Impact




on Software Diffusion," Journal of Marketing, 1995.
54
89
Eitan Muller and Mark A. Satterthwaite, "The Equivalence of Strong Positive Association and Strategy




Proofness,"Journal of Economic Theory, 1977.
49
133
Vijay Mahajan, Eitan Muller and Rajendra Srivastava, "Determination of Adopter Categories Using Innovation




Diffusion Models," Journal of Marketing Research, 1990.
45
194
Raphael Amit, Lawrence Glosten and Eitan Muller, "Entrepreneurial Ability, Venture Investments, and Risk




Sharing," Management Science, 1990.
44
74
Ehud Kalai and Eitan Muller, "Characterizations of Domains Admitting Nondictatorial Social Welfare




Functions and Nonmanipulable Voting Procedures," Journal of Economic Theory, 1977.
41
62
Ehud Kalai, Eitan Muller and Mark A. Satterthwaite, "Social Welfare Functions when Preferences are




Convex, Strictly Monotonic, and Continuous," Public Choice, 1979.
38
179
Raphael Amit, Lawrence Glosten and Eitan Muller, "Challenges to Theory Development in Entrepreneurship




Research," Journal of Management Studies, 1993.
33
82
Vijay Mahajan and Eitan Muller, "Timing, Diffusion and Substitution of Successive Generations of




Technological Innovations: the IBM Mainframe Case," Technological Forecasting and Social Change, 1996.
31
71
Jacob Goldenberg, Barak Libai and Eitan Muller, "Riding the Saddle: How Cross-Market Communications Can




Create a Major Slump in Sales," Journal of Marketing, 2002.
28
56
Chaim Fershtman and Eitan Muller, "Capital Accumulation Games of Infinite Duration,"




Journal of Economic Theory, 1984.
27
70
Vijay Mahajan, Eitan Muller and Frank Bass, "Diffusion of New Products: Empirical Generalizations and




Managerial Uses," Marketing Science, 1995.
26
120
Jacob Goldenberg, Barak Libai and Eitan Muller, "Talk of the Network: A Complex Systems Look




at the Underlying Process of Word-of-Mouth," Marketing Letters, 2001.
Last tampered with: March 2009