Renana Peres, Vijay Mahajan and Eitan Muller (2010), "Innovation Diffusion and New Product Growth: A Critical Review and Research Directions," International Journal of Research in Marketing, forthcoming.
Jacob Goldenberg, Barak Libai, Eitan Muller and Stefan Stremersch (2010), "The Evolving Social Network of Marketing Scholars," Marketing Science, forthcoming.
Stefan Stremersch, Eitan Muller and Renana Peres (2010), "Does New Product Growth Accelerate across Technology Generations?" Marketing Letters, 21, pp. 103-120.
Jacob Goldenberg, Barak Libai and Eitan Muller (2010), "The Chilling Effects of Network Externalities," International Journal of Research in Marketing, 27, pp. 4-15.
Barak Libai, Eitan Muller and Renana Peres (2009), “The Role of Within-Brand and Cross-Brand Communications in Competitive Growth," Journal of Marketing,
73, pp. 19-34.
Barak Libai, Eitan Muller and Renana Peres (2009), "The Diffusion of Services," Journal of Marketing Research, 46, pp.163-175.
Oded Koenigsberg, Eitan Muller and Naufel Vilcassim (2008), "EasyJet Pricing Strategy: Should Low-Fare Airlines Offer Last-Minute Deals?" Quantitative Marketing and Economics, 6, pp. 279-297.
Jacob Goldenberg, Barak Libai, Sarit Moldovan and Eitan Muller (2007), "The NPV of Bad News," International Journal of Research in Marketing, 24, pp.186-200.
Eitan Muller and Guy Yogev (2006), "When Does the Majority Become a Majority? Empirical Analysis of the Time at which Main Market Adopters Purchase the Bulk of our Sales," Technological Forecasting and Social Change, 73, pp. 1107-1120.
Jacob Goldenberg, Barak Libai, Eitan Muller and Renana Peres (2006), “Blazing Saddles: Early and Main Markets in the Product Life Cycle in Hi-Tech Industries,” The Economic Quarterly, 53, pp. 249-271.
Barak Libai, Eitan Muller and Renana Peres (2005), “The Role of Seeding in Multi-Market Entry,” International Journal of Research in Marketing, 22, pp.375-393.
Tal Garber, Jacob Goldenberg, Barak Libai and Eitan Muller (2004), "From Density to Destiny: Using Spatial Dimension of Sales Data for Early Prediction of New Product Success," Marketing Science, 23, pp. 419-429.
Jacob Goldenberg, Barak Libai and Eitan Muller (2002), "Riding the Saddle: How Cross-Market Communications Can Create a Major Slump in Sales," Journal of Marketing, 66, pp.1-16.
Jacob Goldenberg, Barak Libai and Eitan Muller (2001), "Using Complex Systems Analysis to Advance Marketing Theory Development: Modeling Heterogeneity Effects on New Product Growth through Stochastic Cellular Automata" Academy of Marketing Science Review, [Online] 01 (9), special issue on Emergent and Co-evolutionary Processes in Marketing.
Jacob Goldenberg, Barak Libai and Eitan Muller (2001), "Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth," Marketing Letters, 12, pp. 209-221.
R. Venkatesh, Vijay Mahajan and Eitan Muller (2000), "Dynamic Co-Marketing Alliances: When and Why Do They Succeed or Fail?" International Journal of Research in Marketing, 17, pp. 1-31.
Dipak Jain, Eitan Muller and Naufel Vilcassim (1999), "Pricing Patterns of Cellular Phones and Phonecalls: A Segment-Level Analysis," Management Science, 45, pp. 131-141.
Eitan Muller (1999), "Exclusive Vertical Agreements and Horizontal Competition in the Israeli Petrol Retail Market," The Economic Quarterly, 46, pp. 49-61.
Eitan Muller and Jonathan Shimshoni (1998), "The Amos Satellite: The Effects of the Allocation of the Satellite's Costs Among Israel's Cable TV Companies on the Profitability of Rural Coverage by the Satellite," The Economic Quarterly, 45, pp. 371-385.
Vijay Mahajan and Eitan Muller (1998), "When is it Worthwhile Targeting the Majority Instead of the Innovators in a New Product Launch?" Journal of Marketing Research, 35, pp. 488-495.
Moshe Givon, Vijay Mahajan and Eitan Muller (1997), "Assessing the Relationship between User-Based Market Share and Unit Sales-Based Market Share for Pirated Software Brands in Competitive Markets," Technological Forecasting and Social Change, 55, pp. 131-144.
Amir Heiman and Eitan Muller (1996), "Using Demonstration to Increase New Product Acceptance: Controlling Demonstration Time," Journal of Marketing Research, 33, pp. 1-11.
Vijay Mahajan and Eitan Muller (1996), "Timing, Diffusion and Substitution of Successive Generations of Technological Innovations: the IBM Mainframe Case," Technological Forecasting and Social Change, 51, pp. 109-132.
Raphael Amit and Eitan Muller (1996), ""Push" and "Pull" Entrepreneurship," Small Business and Entrepreneurship, 12, pp. 64-80.
Dipak Jain, Vijay Mahajan and Eitan Muller (1995), "An Approach for Determining Optimal Product Sampling for the Diffusion of a New Product," Journal of Product Innovation Management, 12, pp. 124-135.
Vijay Mahajan, Eitan Muller and Frank Bass (1995), "Diffusion of New Products: Empirical Generalizations and Managerial Uses," Marketing Science, Special Issue on Empirical Generalization, 14, pp. 79-88.
Shlomo Kalish, Vijay Mahajan and Eitan Muller (1995), "Waterfall and Sprinkler New-Product Strategies in Competitive Global Markets," International Journal of Research in Marketing, 12, pp. 105-119.
Raphael Amit, Eitan Muller and Iain Cockburn (1995), "Opportunity Cost and Entrepreneurial Activity," Journal of Business Venturing, 10, pp. 95-106.
Moshe Givon, Vijay Mahajan and Eitan Muller (1995), "Software Piracy: Estimation of Lost Sales and the Impact on Software Diffusion," Journal of Marketing, 59, pp. 29-37.
Moshe Givon and Eitan Muller (1994), "Cyclical Patterns in Brand Switching Behavior: An Issue of Pattern Recognition," European Journal of Operational Research, 76, pp. 290-297.
Vijay Mahajan and Eitan Muller (1994), "Innovation Diffusion in a Borderless Global Market: Will the 1992 Unification of the European Community Accelerate Diffusion of New Ideas, Products and Technologies?" Technological Forecasting and Social Change, 45, pp. 221-235.
Chaim Fershtman and Eitan Muller (1993), "The Benefits of Being Small: Duopolistic Competition with Market Segmentation," Review of Industrial Organization, pp. 101-111.
Raphael Amit, Lawrence Glosten and Eitan Muller (1993), "Challenges to Theory Development in Entrepreneurship Research," Journal of Management Studies, 30, pp. 815-834.
Morton Kamien, Eitan Muller and Israel Zang (1992), "Research Joint Venture and R&D Cartels," American Economic Review, 82, pp. 1293-1306.
Yoram Landskroner, Eitan Muller and Itzhak Swary (1991), "Tax Evasion and Financial Equilibrium," Journal of Economics and Business, 43, pp. 25-35.
Vijay Mahajan and Eitan Muller (1991), "Pricing and Diffusion of Primary and Contingent Products," Technological Forecasting and Social Change, 39, pp. 291-308.
Dipak Jain, Vijay Mahajan and Eitan Muller (1991), "Innovation Diffusion in the Presence of Supply Restrictions,"
Marketing Science, 10, pp. 83-90.
Raphael Amit, Lawrence Glosten and Eitan Muller (1990), "Entrepreneurial Ability, Venture Investments, and Risk Sharing," Management Science, 36, pp. 1232-1245.
Chaim Fershtman, Vijay Mahajan and Eitan Muller (1990), "Market Share Pioneering Advantage: A Theoretical Approach," Management Science, 36, pp. 900-918.
Vijay Mahajan, Eitan Muller and Frank Bass (1990), "New Product Diffusion Models in Marketing, a Review and Directions for Research," Journal of Marketing, 54, pp. 1-26.
Vijay Mahajan, Eitan Muller and Rajendra Srivastava (1990), "Determination of Adopter Categories Using Innovation Diffusion Models," Journal of Marketing Research, 27, pp. 37-50.
Eitan Muller and Yoram Peles (1990), "Optimal Dynamic Durability," Journal of Economic Dynamics and Control, 14, pp. 328-339.
Raphael Amit, Lawrence Glosten and Eitan Muller (1990), "Does Venture Capital Foster the Most Promising Entrepreneurial Firms?" California Management Review, 32, pp. 102-111.
Eitan Muller and Yoram Peles (1988), "The Dynamic Adjustment of Optimal Durability and Quality," International Journal of Industrial Organization, 6, pp. 499-507.
Chaim Fershtman and Eitan Muller (1986), "Turnpike Properties of Capital Accumulation Games," Journal of Economic Theory, 38, pp. 167-177.
Morton Kamien and Eitan Muller (1986), "Characterization of Constant Policies in Optimal Control," Journal of Optimization Theory and Applications, 48, pp. 315-324.
Vijay Mahajan and Eitan Muller (1986), "Advertising Pulsing Policies for Generating Awareness for New Products," Marketing Science, 5, pp. 89-106.
Vijay Mahajan and Eitan Muller (1986), "Reflections on Advertising Pulsing Policies for Generating Awareness for New Products," Marketing Science, 5, pp. 110-111.
Chaim Fershtman and Eitan Muller (1986), "Capital Investments and Price Agreements in Semicollusive Markets," Rand Journal of Economics, 17, pp. 214-226.
Vijay Mahajan, Eitan Muller and Subash Sharma (1984), "An Empirical Comparison of Awareness Forecasting Models of New Product Introduction," Marketing Science, 3, pp. 179-197.
Vijay Mahajan, Eitan Muller and Subash Sharma (1984), "Reflections on Awareness Forecasting Models of New Product Introduction," Marketing Science, 3, pp. 205-206.
Chaim Fershtman and Eitan Muller (1984), "Capital Accumulation Games of Infinite Duration," Journal of Economic Theory, 33,
pp. 322-339.
Vijay Mahajan, Eitan Muller and Roger A. Kerin (1984), "Introduction Strategy for New Products with Positive and Negative Word of Mouth," Management Science, 30, pp. 1389-1404.
Douglas Blair and Eitan Muller (1983), "Essential Aggregation Procedures and Restricted Domain of Preferences," Journal of Economic Theory, 30, pp. 34-53.
Eitan Muller (1983), "Trial/Awareness Advertising Decisions: A Control Problem with Phase Diagram with Nonstationary Boundaries," Journal of Economic Dynamics and Control, 6, pp. 333-350.
Christopher Easingwood, Vijay Mahajan and Eitan Muller (1983), "A Non-Uniform Influence Innovation Diffusion Model of New Product Acceptance," Marketing Science, 2, pp. 273-295.
Eitan Muller (1982), "Stability of Aggregation Procedures, Ultrafilters and Simple Games: A Comment," Econometrica, 50,
pp. 1335-1336.
Eitan Muller (1982), "On the Existence of an Arrow and a Bergson-Samuelson Social Welfare Function," Mathematical Social Sciences, 2, pp. 1-7.
Eitan Muller (1982), "Graphs and Anonymous Social Welfare Functions," International Economic Review, 23, 1982, pp. 609-622.
Christopher Easingwood, Vijay Mahajan and Eitan Muller (1981), "A Nonsymmetric Responding Logistic Model for Forecasting Technological Substitution," Technological Forecasting and Social Change, 20, pp. 199-213.
Simon Benninga and Eitan Muller (1981), "Majority Choice and the Objective Function of the Firm under Uncertainty, Reply," Bell Journal of Economics, 12, pp. 338-339.
Vijay Mahajan and Eitan Muller (1979), "Innovation Diffusion and New Product Growth Models in Marketing," Journal of Marketing, 43, pp. 55-68.
Ehud Kalai, Eitan Muller and Mark A. Satterthwaite (1979), "Social Welfare Functions when Preferences are Convex, Strictly Monotonic, and Continuous," Public Choice, 34, pp. 87-97.
Simon Benninga and Eitan Muller (1979), "Majority Choice and the Objective Function of the Firm under Uncertainty," Bell Journal of Economics, 10, pp. 670-682.
Joe A. Dodson and Eitan Muller (1978), "Models of New Product Diffusion through Advertising and Word of Mouth," Management Science, 24, pp. 568-578.
Eitan Muller and Mark A. Satterthwaite (1977), "The Equivalence of Strong Positive Association and Strategy Proofness," Journal of Economic Theory, 14, pp. 412-418.
Ehud Kalai and Eitan Muller (1977), "Characterizations of Domains Admitting Nondictatorial Social Welfare Functions and Nonmanipulable Voting Procedures," Journal of Economic Theory, 16, pp. 457-469.
Morton I. Kamien and Eitan Muller (1976), "Optimal Control with Integral State Equation," Review of Economic Studies,
43, pp. 469-473.
