Eitan Muller

innovation diffusion and new product growth

selected publications (see the entire publication list and most cited papers):

"The Role of Within-Brand and Cross-Brand Communications in Competitive Growth,"

co-authored with Barak Libai and Renana Peres, Journal of Marketing, 2009.

"The Diffusion of Services,"

co-authored with Barak Libai and Renana Peres, Journal of Marketing Research, 2009.

"The NPV of Bad News,"

co-authored with Jacob Goldenberg, Barak Libai and Sarit Moldovan. This paper was the recipient of the 2007 Best Paper Award of the European Marketing Academy, International Journal of Research in Marketing.

"Riding the Saddle: How Cross-Market Communications Can Create a Major Slump in Sales,"

co-authored with Jacob Goldenberg and Barak Libai, Journal of Marketing, 2002.

"Waterfall and Sprinkler New-Product Strategies in Competitive Global Markets,"

co-authored with Shlomo Kalish and Vijay Mahajan. This paper was the recipient of the 1995 Best Paper Award of the European Marketing Academy, International Journal of Research in Marketing, and a finalist in the 2009 EMAC-IJRM Jan-Benedict Steenkamp Award for Long-term Impact.

books and review papers on innovation diffusion

"Innovation Diffusion and New Product Growth: A Critical Review and Research Directions,"

co-authored with Renana Peres and Vijay Mahajan, International Journal of Research in Marketing, 2010.

Innovation Diffusion and New Product Growth,

co-authored with Renana Peres and Vijay Mahajan, Marketing Science Institute: Relevant Knowledge Series, 2009.

New Product Diffusion Models,

co-authored with Vijay Mahajan and Jerry Wind, Kluwer Academic Publishers, 2000.

"New Product Diffusion Models in Marketing, a Review and Directions for Research,"

co-authored with Vijay Mahajan and Frank Bass. This article was chosen by the Editorial Board of the Journal of Marketing

as the recipient of the 1990 Harold H. Maynard award for its significant contribution to marketing theory and thought.

"Innovation Diffusion and New Product Growth Models in Marketing,"

co-authored with Vijay Mahajan, Journal of Marketing, 1979.

pricing policies and marketing mix

selected publications (see the entire publication list and most cited papers):

"EasyJet Pricing Strategy: Should Low-Fare Airlines Offer Last-Minute Deals?"

co-authored with Oded Koenigsberg and Naufel Vilcassim, Quantitative Marketing and Economics, 2008.

"Pricing Patterns of Cellular Phones and Phonecalls: A Segment-Level Analysis,"

co-authored with Dipak Jain and Naufel Vilcassim, Management Science,1999.

"Research Joint Venture and R&D Cartels,"

co-authored with Morton Kamien and Israel Zang, American Economic Review, 1992.

"Capital Investments and Price Agreements in Semicollusive Markets,"

co-authored with Chaim Fershtman, Rand Journal of Economics, 1986.

"Capital Accumulation Games of Infinite Duration,"

co-authored with Chaim Fershtman, Journal of Economic Theory, 1984.

editorial boards

Area Editor:

Marketing Science

Area Editor:

International Journal of Research in Marketing

Member of the Editorial Board:

Journal of Marketing

Member of the Editorial Board: Journal of Marketing Research

Previous Associate Editor, Marketing Department: Management Science

consulting

Subject Matter Expert, specializing in new products and services, at the Tel Aviv offices of (successively):

Coopers and Lybrand Consulting, PricewaterhouseCoopers Consulting, and IBM Business Consulting Services.

other publications

"Three Silent Tales," three interrelated stories, The Saint Ann's Review, a Journal of Contemporary Arts and Letters, 2006.

"You Talk," a short story in: Grandmother, Girl, Wolf, an anthology of short stories, Fish Publishing, 2006.

The story was read at the West Cork Literary Festival, Bantry, Ireland, July 2006.

"Three Poetic Tales," three interrelated stories, The Saint Ann's Review, a Journal of Contemporary Arts and Letters, 2004. These stories were also published in the Fifth Anniversary Issue of The Saint Ann’s Review, 2005.

"Rest on a Flight into Egypt," a short story, The Saint Ann’s Review, a Journal of Contemporary Arts and Letters, 2003.

Margaret Atwood, Helen of Troy Does Counter Dancing, translations of her recent poetry, Carmel Publishing,

Jerusalem, 1998.

Rainer Maria Rilke, All of You Undisturbed Cities, translations of his early poetry, Carmel Publishing,

Jerusalem, 1997.