eitan muller

The Nathan Galston Professor of Hi-Tech Marketing

Recanati Graduate School of Business Administration

Tel Aviv University, Tel Aviv, Israel 69978

e-mail at TAU 

Professor of Marketing

Stern School of Business

New York University, New York, NY 10012

e-mail at NYU  

Ph.D. in Managerial Economics and MBA in Marketing

(cum laude), Kellogg Graduate School of Management Northwestern University

B.Sc. in Mathematics (cum laude), Technion

Israel Institute of Technology

marketing

research interests

Hi-Tech marketing, innovation diffusion and the evolution of markets for new products

editorial boards

Area Editor:Marketing Science

Area Editor:International Journal of Research in Marketing

Member of the Editorial Board:           Journal of Marketing

Member of the Editorial Board:   Journal of Marketing Research

Previous Associate Editor, Marketing Department:     Management Science

selected publications see also: most cited papers; The entire publication list

“The Role of Within-Brand and Cross-Brand Communications in Competitive Growth,"

co-authored with Barak Libai and Renana Peres, Journal of Marketing, 2009.

"The Diffusion of Services,"

co-authored with Barak Libai and Renana Peres, Journal of Marketing Research, 2009.

"The NPV of Bad News,"

co-authored with Jacob Goldenberg, Barak Libai and Sarit Moldovan. This paper was the recipient of the 2007 Best Paper Award of the European Marketing Academy, International Journal of Research in Marketing.

New Product Diffusion Models,

co-authored with Vijay Mahajan and Jerry Wind, Boston: Kluwer Academic Publishers, 2000.

"Waterfall and Sprinkler New-Product Strategies in Competitive Global Markets,"

co-authored with Shlomo Kalish and Vijay Mahajan. This paper was the recipient of the 1995 Best Paper Award of the European Marketing Academy, International Journal of Research in Marketing, and a finalist in the 2009 EMAC-IJRM Jan-Benedict Steenkamp Award for Long-term Impact.

"New Product Diffusion Models in Marketing, a Review and Directions for Research,"

co-authored with Vijay Mahajan and Frank Bass. This article was chosen by the Editorial Board of the Journal of Marketing

as the recipient of the 1990 Harold H. Maynard award for its significant contribution to marketing theory and thought.

economics

research interests

Pricing and investments in oligopolies and the effects of market structure on market performance

editorial board

Member of the Editorial Board:           Applied Economics Research Bulletin

selected publications see also: most cited papers; The entire publication list

"EasyJet Pricing Strategy: Should Low-Fare Airlines Offer Last-Minute Deals?"

Coauthored with Oded Koenigsberg and Naufel Vilcassim, Quantitative Marketing and Economics, 2008.

"Pricing Patterns of Cellular Phones and Phonecalls: A Segment-Level Analysis,"

co-authored with Dipak Jain and Naufel Vilcassim, Management Science,1999.

"Research Joint Venture and R&D Cartels,"

co-authored with Morton Kamien and Israel Zang, American Economic Review, 1992.

"Capital Investments and Price Agreements in Semicollusive Markets,"

co-authored with Chaim Fershtman, Rand Journal of Economics, 1986.

"Capital Accumulation Games of Infinite Duration,"

co-authored with Chaim Fershtman, Journal of Economic Theory, 1984.

"Characterizations of Domains Admitting Nondictatorial Social Welfare Functions and Nonmanipulable Voting Procedures,"

co-authored with Ehud Kalai, Journal of Economic Theory, 1977.

consulting

Subject Matter Expert, specializing in new products and services, at the Tel Aviv offices of (successively):

Coopers and Lybrand Consulting, PricewaterhouseCoopers Consulting, and IBM Business Consulting Services.

poetry & prose

"Three Silent Tales," three interrelated stories, The Saint Ann's Review, a Journal of Contemporary Arts and Letters, 2006.

"You Talk," a short story in: Grandmother, Girl, Wolf, an anthology of short stories, Fish Publishing, 2006.

The story was read at the West Cork Literary Festival, Bantry, Ireland, July 2006.

"Three Poetic Tales," three interrelated stories, The Saint Ann's Review, a Journal of Contemporary Arts and Letters, 2004. These stories were also published in the Fifth Anniversary Issue of The Saint Ann’s Review, 2005.

"Rest on a Flight into Egypt," a short story, The Saint Ann’s Review, a Journal of Contemporary Arts and Letters, 2003.

Margaret Atwood, Helen of Troy Does Counter Dancing, translations of her recent poetry, Carmel Publishing,

Jerusalem, 1998.

Rainer Maria Rilke, All of You Undisturbed Cities, translations of his early poetry, Carmel Publishing,

Jerusalem, 1997.