innovation diffusion and social networks
books
Innovation Equity: Assessing and managing the monetary value of new products and services,
co-authored with Elie Ofek and Barak Libai, University of Chicago Press, forthcoming 2016.

Innovation Diffusion and New Product Growth, co-authored with Renana Peres and Vijay Mahajan,
Marketing Science Institute: Relevant Knowledge Series, 2009.

New Product Diffusion Models, co-authored with Vijay Mahajan and Jerry Wind,
Springer Science and Business, 2000.

selected publications 
"Decomposing the Value of Word-of-Mouth Seeding Programs:  Acceleration vs. Expansion,"
co-authored with Barak Libai and Renana Peres, Journal of Marketing Research, 2013.

"The Chilling Effects of Network Externalities,"
co-authored with Jacob Goldenberg and Barak Libai. The paper was the recipient of the 2010 Best Paper Award
of the European Marketing Academy, International Journal of Research in Marketing.

"The Diffusion of Services,"
co-authored with Barak Libai and Renana Peres. The paper was a finalist for the 2009 Paul Green Award,
as well as the 2014 O’Dell Award, Journal of Marketing Research.

"The NPV of Bad News,"
co-authored with Jacob Goldenberg, Barak Libai and Sarit Moldovan. The paper was the recipient of the 2007 Best Paper Award of the European Marketing Academy, International Journal of Research in Marketing.

"Waterfall and Sprinkler New-Product Strategies in Competitive Global Markets,"
co-authored with Shlomo Kalish and Vijay Mahajan. The paper was the recipient of the 1995 Best Paper Award
of the European Marketing Academy, International Journal of Research in Marketing.

"New Product Diffusion Models in Marketing, a Review and Directions for Research,"
co-authored with Vijay Mahajan and Frank Bass. The paper was the recipient of the 1990 Harold Maynard Best Paper Award, chosen by the editorial board of the Journal of Marketing for its significant contribution to marketing theory and thought.

pricing policies
selected publications

"EasyJet Pricing Strategy: Should Low-Fare Airlines Offer Last-Minute Deals?"
co-authored with Oded Koenigsberg and Naufel Vilcassim, Quantitative Marketing and Economics, 2008.

"Pricing Patterns of Cellular Phones and Phonecalls: A Segment-Level Analysis,"
co-authored with Dipak Jain and Naufel Vilcassim, Management Science,1999.

"Research Joint Venture and R&D Cartels,"
co-authored with Morton Kamien and Israel Zang, American Economic Review, 1992.

"Capital Investments and Price Agreements in Semicollusive Markets,"
co-authored with Chaim Fershtman, Rand Journal of Economics, 1986.

"Capital Accumulation Games of Infinite Duration,"
co-authored with Chaim Fershtman, Journal of Economic Theory, 1984.

editorial boards
Editor-in-Chief (with Jacob Goldenberg)                     International Journal of Research in Marketing
Member of the Editorial Review Board                        Journal of Marketing
Member of the Editorial Review Board                        Journal of Marketing Research
Previous Area Editor          Marketing Science

consulting
Consultant and expert witness in the high technology industry and especially the information and telecommunications sector. Most of the consulting has been done as subject matter expert at the Tel Aviv offices of PricewaterhouseCoopers.


eitan muller

Professor of Marketing
Stern School of Business, New York University
Arison School of Business, Interdisciplinary Center (IDC) Herzliya

Ph.D. in Managerial Economics, and MBA awarded with distinction,
Kellogg Graduate School of Management, Northwestern University

B.Sc. in Mathematics, awarded with distinction,
Technion, Israel Institute of Technology

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