See also my pages at Google CitationsFacebookLinkedIn, or e-mail me 

new product growth
books
Innovation Equity: Assessing and managing the monetary value of new products and services, 
co-authored with Elie Ofek and Barak Libai, University of Chicago Press, 2016. Book pages at UC Press and Amazon. 
创新的 价值 - translation of the book into Chinese, by CITIC Press, is available at Baidu.

Innovation Diffusion and New Product Growth, 
co-authored with Renana Peres and Vijay Mahajan, Marketing Science Institute, 2009. Book pages at MSI and Amazon.
 
New Product Diffusion Models
co-authored with Vijay Mahajan and Jerry Wind,  Springer Science and Business, 2000. Book pages at Springer and Amazon. 

selected publications  
“Opinion Leadership in Small Groups,” 
co-authored with Sarit Moldovan, Yossi Richter and Elad Yom-Tov. This paper was the finalist for the 2017 Best Paper Award
of the European Marketing Academy, International Journal of Research in MarketingRead paper.

"Decomposing the Value of Word-of-Mouth Seeding Programs:  Acceleration vs. Expansion,"
co-authored with Barak Libai and Renana Peres. This paper was the recipient of the 2016 Emerald Citation of Excellence Award,
Journal of Marketing Research. Read paper.

"The Chilling Effects of Network Externalities," 
co-authored with Jacob Goldenberg and Barak Libai.  This paper was the recipient of the 2010 Best Paper Award
of the European Marketing Academy, International Journal of Research in MarketingRead paper.
 
"The Diffusion of Services,"
co-authored with Barak Libai and Renana Peres.  This paper was the finalist for the 2009 Paul Green Award,
as well as the 2014 O’Dell Award, Journal of Marketing Research. Read paper.
 
"The NPV of Bad News,"
co-authored with Jacob Goldenberg, Barak Libai and Sarit Moldovan.  This paper was the recipient of the 2007 Best Paper Award
of the European Marketing Academy, International Journal of Research in Marketing. Read paper.
 
"Waterfall and Sprinkler New-Product Strategies in Competitive Global Markets,"
co-authored with Shlomo Kalish and Vijay Mahajan.  This paper was the recipient of the 1995 Best Paper Award
of the European Marketing Academy, International Journal of Research in MarketingRead paper.

"New Product Diffusion Models in Marketing, a Review and Directions for Research,"
co-authored with Vijay Mahajan and Frank Bass.  This paper was the recipient of the 1990 Harold Maynard Best Paper Award,
chosen by the editorial board of the Journal of Marketing for its significant contribution to marketing theory and thought. Read paper.
 
pricing policies 
selected publications
"Optimal Three-Part Tariff Plans,"
co-authored with Gadi Fibich, Roy Klein and Oded Koenigsberg, Operations Research, 2017. Read Paper.

"EasyJet Pricing Strategy: Should Low-Fare Airlines Offer Last-Minute Deals?"
co-authored with Oded Koenigsberg and Naufel Vilcassim, Quantitative Marketing and Economics, 2008. Read paper.
 
"Pricing Patterns of Cellular Phones and Phonecalls: A Segment-Level Analysis,"
co-authored with Dipak Jain and Naufel Vilcassim, Management Science,1999. Read paper.
 
"Research Joint Venture and R&D Cartels,"
co-authored with Morton Kamien and Israel Zang, American Economic Review, 1992. Read paper.
 
"Capital Investments and Price Agreements in Semicollusive Markets,"
co-authored with Chaim Fershtman, Rand Journal of Economics, 1986. Read paper.
 
"Capital Accumulation Games of Infinite Duration,"
co-authored with Chaim Fershtman, Journal of Economic Theory, 1984. Read paper.
 
editorial roles
Vice President Publications    European Marketing Academy
Member of the Policy Board & previous Editor-in-ChiefInternational Journal of Research in Marketing
Member of the Editorial Review Board       Journal of Marketing Research
Member of the Editorial Review Board       Journal of Marketing Behavior
Previous member of the Editorial Review Board      Journal of Marketing
Previous Area Editor Marketing Science 

consulting
Consultant and expert witness in the media, entertainment and technology industries. Most of the consulting was done as subject matter expert at the Tel Aviv offices of PricewaterhouseCoopers.


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Eitan Muller
Research Professor of Marketing
Stern School of Business, New York University

Professor of Marketing
Arison School of Business, Interdisciplinary Center (IDC) Herzliya

Ph.D. in Managerial Economics, and MBA awarded with distinction,
Kellogg Graduate School of Management, Northwestern University

B.Sc. in Mathematics, awarded with distinction, 
Technion, Israel Institute of Technology